B2B Soft

Website and marketing strategy for the major telecom retail

As a product designer, my journey with B2B Soft was driven by the desire to transform the telecom retail landscape through design innovation. B2B Soft, a major player in the industry, already had a stellar reputation, but I recognized the untapped potential in their digital presence. I saw an opportunity to leverage design to propel them further into the spotlight.

Project Overview

My mission was clear from a design perspective: to reimagine their online presence and contribute to a comprehensive marketing strategy. B2B Soft offered a diverse range of products, including Direct and Indirect Retail solutions and Autonomous Retail tools. From cutting-edge POS systems to inventory management modules and analytical reporting, they provided it all. Additionally, their user-friendly self-service hardware, such as kiosks, vending machines, and locker stations, aimed to empower carriers by enhancing planning, reducing costs, and enabling global sales.

Project Goals

Redesign the Website

The existing website required a design overhaul. My goal was to create a visually stunning and highly functional platform that resonated with B2B Soft’s industry leadership. Ensuring mobile responsiveness was paramount, guaranteeing that users could effortlessly access information across various devices.

Enhance the Marketing Strategy

Design played a pivotal role in maximizing B2B Soft’s reach and impact. I aimed to align their marketing efforts with their industry dominance and create a consistent design narrative.

Features & Enhancements

Dynamic Sliding Blocks:

To captivate visitors right from the homepage, I introduced visually engaging sliding blocks. These not only showcased key information but also exuded the industry prominence that B2B Soft commanded.

Mobile-Friendly Design:

Recognizing the rising importance of mobile devices, I prioritized a stunning mobile-responsive design. It was crucial to ensure that the website remained accessible and user-friendly, regardless of the device.

Bot-Protected Forms:

I focused on designing user-friendly, memorable forms with robust spam protection. My aim was to deliver a secure and seamless user experience while safeguarding against spam disruptions.

Informative Blog:

I crafted a simple yet visually appealing blog section. It became a valuable resource for providing insights and updates, engaging and informing visitors through thoughtful design.

Optimized User Experience:

Comfort and speed were at the core of my design strategy. I diligently worked to create a website that offered a comfortable and swift user experience, prioritizing performance and responsiveness in design.

As a product designer on the B2B Soft project, my journey has been one of design transformation. Together, we are reshaping the future of telecom retail through design innovation. By revitalizing their website and contributing to an effective marketing strategy, we’re positioning B2B Soft as an even stronger force in the industry. Their commitment to innovation and efficiency perfectly aligns with my dedication to creating visually appealing, user-centric digital experiences. Stay tuned for more updates as we continue to elevate B2B Soft’s online presence through design.

Scope of Work

Personas
Scenario Mapping
Wireframes​
Prototyping
User Testing
High-fidelity Mocks
Payment Gateways Research

Tools Used

HTML5/CSS3
WordPress
API
Sketch
Photoshop
Illustrator

Info

2017